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Case Study Spotlight

Mustang Marketing

A clean and navigable approach to a new website for the education sector.

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  • Jennifer Fietz
    Working with Jeffery on the development of our new website was extremely refreshing. His technical expertise was beautifully balanced with the ability to intuitively see opportunities to enhance the page design and user experience. We are looking forward to working with him on other projects.
    Jennifer Fietz
    Vice President at Imaginasium
  • Jacob Yahnke
    Very responsive, extremely fast and great attention to detail. He adds so much value for our team. A web development project has flowed into page layouts, animations and design work. I look forward to working on more projects down the road, I know I can count on him to knock it out of the park.
    Jacob Yahnke
    Creative Strategist at Imaginasium
  • Nick Kuzyk
    Rough Works has been a great find. It's nice to have access to a talented resource, especially one that is local
    Nick Kuzyk
    Consultant at G6 Materials
  • Arystan Tatishev
    Rough Works is lovely to work with, very accomodating, and quick to respond
    Arystan Tatishev
    Application Engineer at G6 Materials
    Website Mobile Design for Imaginasium by Rough Works Case Study
    Imaginasium
    Case Study Highlight
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    Website Development
    Adaptive Frontend and Backend Experts

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    From Frontend to Backend Development we have you covered. If you use a CMS or CRM chances are we have developed and optimized with it. Wordpress, Elementor, WebFlow, Shopify, HubSpot, and more. From a basic landing page to an advanced e-commerce store. On the backend we can review your SQL and PHP for improvements. Bring your vision and we can advise on upgrades or develop within the existing. Adaptive expertise.

    Website Design
    Beautiful Designs from a Developers Perspective

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    We approach website design different. We have built so many websites that the UX, UI and all customer experience is baked into what we do with design. Designing a site to be fast, clean and easily edited with global elements that improve your brand feel. We go so far as suggesting what plugins and tools could achieve the look and feel you like in the design stage. Our designs are meant to push our developers to expand past what is easy creating the custom feel you need to stand out.

    Creative Design and Branding
    Build Out Your Concept Beyond Web

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    For many of our clients we are asked to take the brand of the website and expand it to print, ads, and more. By utilizing the Adobe Suite ( Photoshop, Illustrator, After Effects and more... ) we are able to build these types of assets quickly and scale out your brand across several mediums. Have an inhouse designer or design team? We can build Adobe Libraries and brand guides to enable them.

    Brand Strategy & Lead Generation

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    Now you have this beautiful new brand how do we bring it to the world? Strategy is crucial to making sure your investment in the brand grows audience and revenue. Our approach is applying our digital SEO expertise to build that audience and fill your lead funnel. We dont promise page 1 keywords in under a month (be cautious of those that do)! Instead we take an organic approach to build traffic that can last and doesnt cost you $10,000 in Google ads. Looking to spend $10,000 on Google ads? Dont worry, we can handle that too but we want the traffic to convert that amount first.
      FAQ's

      Technology Partners

      Wordpress CMS Web Developer Icon
      Shopify - Web Development Icon
      HubSpot CRM Icon
      Woo Commerce E-commerce Platform Icon
      Salesforce CRM Web Icon
      Google Analytics Web Icon
      Google Ads Advertising Icon
      Google Tag Manager Analytics Icon
      Mailchimp Email Web Tool Icon
      Gravity Forms - Website Development Integration Icon
      Website Development
      Rebranding small businesses and startups is our expertise. We love taking a concept from the ground up and building it into a customer-driven design. We can take this style and apply it to logos, websites, documents, videos, and anything else you need in terms of content.
      Value first
      Not every site needs a 30 page wireframe with a subscriber base. We build our sites around the clients point of value.
      We can develop on your existing cms
      Wordpress, Shopify, Hubspot, Elementor, Wix, Webflow, or custom we can handle any of them.
      Design, develop and test in-house
      We handle it all in house with an expectation that if you have questions we dont need to call our overseas consultants to answer them.
      Dont sacrifice design for functionality
      Our methodology is to uphold both the look and feel of a website. It can be fancy and fast, eye catching and scaleable.
        Adobe Illustrator Creative Design Icon
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        LOOKING FOR A CONCEPT OR A COMPLETE MAKEOVER?
        Brand Strategy
        YOUR GUIDE TO A CONSISTENT AND CLEAN BRAND
        Brand development, consistency, and style can seem daunting to maintain and even more to build from scratch. We make it easier by putting in place the tools your team needs to produce content that looks and feels the way your customers expect.
        Marketing Strategist
        NOT EVERY COMPANY NEEDS AN INSTAGRAM!
        We build knowledge of the companies goals before we start throwing around buzzwords. Sometimes the best plan can be to reduce your scope and focus on what works. We have experience with large marketing teams and single-person operations. We consider your marketing resources and allocate them accordingly.
        Lead Generation
        Advertising
        Analytics
        ALL THE ABOVE ARE COVERED (NICE WORK)... NOW HOW TO GROW?
        The least sexy of all the services and often the most important! We can show the next steps to build your users, customers, purchases, etc. Unlike most we won't promise you increases on all your goals; however, we will learn how to get there and discard the things that don't work. Data-driven, creative, and aware of all the best mediums to grow.
        O
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        Story
        2018

        2024
        Company Photo
        Edinburgh
        London
        Paris
        New York
        Vancouver
        Jeffrey Hughes - Owner of Rough Works
        Working as a Marketing Manager/ Creative Consultant in Edinburgh, London, Paris, Vancouver and Calgary, built the foundation for Rough Works Consulting. Working on projects with Toyota, Carhartt, JLL and more.

        We provide a fresh perspective to businesses looking to improve their digital presence. Book a meeting to hear about what Rough Works can do for you with Website Development, Website Design and Branding.