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Case Studies

The work, the choices, the numbers behind each one.

Seven records from the crate — built in Vancouver, Calgary, Toronto, Pittsburgh and Denver. Each one walks through the brief, the trade-offs we made, the build, and what actually shipped, including the numbers where they moved.

RW-003Shopify · Paid MediaCalgary · 2025

Milk Jar

The best advertising return in their history.

Milk Jar Candle Co. in Calgary needed both a Shopify storefront that converted and a Google Ads spend that earned. We rebuilt both. First-page keyword rankings and the best advertising return in the company’s history.

Open the case study +247% ROAS
RW-001Brand · Packaging · WebVancouver · 2026

Sprizzini

A whole brand, from the name up.

A canned aperitivo with a name and nothing else. We drew the wordmark, the sixteen-mark icon set, the packaging and an eight-page GSAP site — now live, and pouring in Vancouver.

Open the case study 8 pages live
RW-004Shopify · 3D CommerceToronto · 2026

OLVR

A ring you design in the browser.

OLVR sells lab-grown diamond engagement rings out of Toronto. We built a 360-frame sprite scroll that matches Rolex’s WebGL setup at a fraction of the engineering cost — with a 95+ Lighthouse score on a Shopify storefront.

Open the case study 95+ Lighthouse
RW-002WebGL · GSAP · WebAlberta · 2026

Lamacraft

The build, drawn instead of photographed.

A Calgary builder whose craft is buried before anyone can photograph it. We modelled it: one parametric spec driving six live WebGL surfaces, scrubbed by scroll — 528 KB of geometry replacing 53 MB of pre-rendered frames.

Open the case study 53 MB → 528 KB
RW-007WebGL \u00b7 Three.js \u00b7 WebDenver · 2026

Brilliant Solutions

The house, lit by whoever is looking at it.

A Denver permanent-lighting dealer whose product is a colour you pick, sold with photographs of colours somebody else had picked. We replaced the gallery with the house itself — a Three.js home the visitor lights, in seven presets, three views and two times of day.

Open the case study 28 scripts \u2192 5
RW-005Insurance · Web PortalPittsburgh · 2026

Seubert

Paper eBonds, turned into a pipeline.

Seubert & Associates’ eBonds process was paper-and-fax in a digital world. We built a custom web portal for the Pittsburgh brokerage that turned it into a streamlined workflow — cleaner ops, faster turnaround, happier customers.

Open the case study Fax → portal
RW-006Brand · WebCalgary · 2025

Maurice Law

A humanised identity for a modern firm.

A complete brand refresh and a user-centric website for one of Canada’s leading law firms, run out of Calgary. The result is respectful, modern, and unmistakably theirs.

Open the case study National firm