Your Catalog Has to Be Searchable
Buyers come knowing the spec they need. We build searchable, filterable product catalogs that surface the exact SKU in two clicks — with related products, accessories, and complementary lines linked for the upsell.
Industry
Websites For
Manufacturers.
Industrial buyers don’t want a hero video. They want a part number, a spec sheet, a lead time, and a way to talk to someone who knows what “316 stainless” means.
We build websites for manufacturers, industrial suppliers, and wholesale distributors that treat your buyers and engineers like the experts they are. Real product catalogs, downloadable documentation, distributor finders, and lead capture that routes to the right rep — without the brochure-site fluff.
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Industry Realities
What Manufacturing Sites Actually Need
Spec Sheets and Documentation Belong Front and Center
PDF spec sheets, CAD files, certifications, MSDS, instruction manuals — they need to be one click away, not buried in a Resources mega-menu. We design documentation hubs your engineering team will actually keep current.
Quote Routing That Doesn't Break
A quote request from a $50 hobbyist and a $5M industrial buyer don't deserve the same response. We build smart forms that route by region, account size, and product category — straight to the right rep, with the right context.
Get Found For The Part Number, Not Just The Brand
Industrial buyers search for part numbers, alloys, dimensions, and applications. We build technical SEO and content structures that rank for the specific terms your customers actually type.
How We Build For Manufacturers
Searchable Product Catalogs
Faceted search, filterable by material, dimension, certification, application. Downloadable spec sheets and CAD files attached to each product. Built so a buyer can find what they need in 10 seconds.
Distributor & Dealer Portals
Account-based access to wholesale pricing, marketing assets, and order history. Dealer finders with map integration. Reseller resource hubs that reduce inbound support load.
Technical SEO at Scale
Product schema markup, programmatic page generation for SKUs, content templates for applications and industries, and an internal linking structure that actually compounds.
Quote & Lead Workflows
CRM-integrated quote forms, regional rep routing, and lead scoring. Connect to your existing Salesforce, HubSpot, or ERP so leads land where your sales team already lives.
Brand You Can Be Proud Of
Manufacturing doesn't have to look like 2008. We pair the technical depth your buyers expect with a brand and visual language your team will be proud to point at.
ERP & Inventory Integration
Real-time stock indicators, lead-time-aware product pages, and ERP-synced pricing for accounts that need it. The site reflects reality, not a guess.
Our Manufacturing Stack
WordPress for content-heavy manufacturer sites where editors aren't technical. Custom catalog builds on top of WooCommerce or headless setups for complex SKU structures. Salesforce, HubSpot, and Microsoft Dynamics integrations for lead routing. Algolia, Searchspring, or self-hosted Elasticsearch for catalog search. Mapbox or Google Maps for dealer locators.
Manufacturers We Work With
- Industrial equipment manufacturers
- Component and parts suppliers
- Wholesale distributors
- Building materials and construction products
- Food and beverage manufacturers
- Specialty chemicals and materials
- Custom fabricators and OEMs
- Aerospace and automotive suppliers
Frequently Asked Questions
Can you build a searchable catalog with thousands of SKUs?
Yes — we routinely build catalogs in the 1,000–10,000+ SKU range. The trick is structured product data (specs, attributes, categories) and a good search backend. We help structure your product data if it's not already clean.
Do you integrate with our ERP for pricing and inventory?
Yes. We integrate with most modern ERPs (NetSuite, Microsoft Dynamics, SAP Business One, Sage) via API or middleware. Real-time pricing, inventory indicators, and lead times can be pulled into the site or used in account-specific catalogs.
How do you handle SEO for manufacturers?
Three things: structured product data with Schema.org markup, programmatic pages for SKUs and applications, and technical content that answers buyer questions in plain English. The goal is to rank for part numbers, materials, and applications — not just brand terms.
Can you build a distributor portal with restricted access?
Yes. Account-based login, role-specific catalogs, wholesale pricing visible only to authorized accounts, downloadable marketing assets, and order history. We've built these on WordPress, Shopify Plus B2B, and custom stacks.
Do you work with manufacturers outside Vancouver and BC?
Yes. We're Vancouver-based but most engagements run remotely with manufacturers across Canada and the US. Local site visits when they make sense; otherwise async + scheduled syncs handle the rest.