RoughWorks
& OLVR
Custom Luxury, Standard Platform
Overview
OLVR (pronounced "Oliver") had a bold vision: to bring the deeply personal experience of designing an engagement ring into a real-time, 3D online environment. They wanted the convenience of e-commerce blended with the bespoke feel of a luxury boutique.
The problem? Their existing Shopify site could only handle basic catalog shopping. It wasn't built to integrate thousands of live-priced diamonds, render intricate 3D CAD models on the fly, and update pricing instantly. We had to figure out how to keep a rigid platform and turn it into a high-powered, mission-critical customizer without sacrificing performance or luxury.
Standard Shopify Limits
The existing e-commerce platform was stuck on basic catalog shopping, not the real-time 3D customization required for bespoke jewelry.
Live Data Integration
We needed to connect Shopify to a constantly changing database of thousands of diamonds with live pricing and availability, updated constantly.
3D Rendering on the Fly
The platform had to instantly render photorealistic CAD models of the ring (setting and stone) as users made component changes.
Bespoke Luxury UX
The final product had to look stunning and high-end, rivaling top-notch video and photography to match the premium brand.
Bending Shopify to Our Will
We treated Shopify as the rock-solid foundation—leveraging its secure checkout and inventory management—and then layered custom innovation on top. We built a bespoke, powerful 3D ring designer interface that harmonized three complex data streams into a single, seamless user experience. The signature scroll-driven ring renderer that anchors the experience is broken down step-by-step in our build log on the OLVR ring scroll.
The 3D Engine
We installed a custom ring designer interface with an embedded WebGL viewer. This allows customers to rotate, zoom, and see photorealistic models of their ring instantly as they choose settings, metal, and stone.
Three Data Streams in Harmony
We wrote custom API code to synchronize diamond data, 3D CAD models, and Shopify’s pricing system in real time. If a user selects a 1.5-carat oval, the visual and the price update instantly—no guesswork involved.
Capturing Every Custom Detail
Since Shopify doesn’t do this natively, we extended the cart to capture every custom attribute (Diamond ID, setting, metal) when the user hits “Add to Cart.” This ensures precise fulfillment and no order errors for OLVR’s team.
Luxury Visuals First
We collaborated closely with their creative agency, Module, to design a UI that features full-bleed videos and luxurious imagery, ensuring the innovative functionality matches the high-end brand narrative on every page.
A Design & Tech Forward Shopping Experience
Bespoke, Digital, and Future-Proof
We successfully delivered a platform that is among the first of its kind in the jewelry space, turning an age-old tradition into an unforgettable digital journey. We've positioned OLVR as a tech-savvy innovator ready to capture a niche market of design-conscious buyers.
What used to require multiple in-person consultations can now be completed with confidence in just a few clicks.
In-Showroom Experience
Customers can finalize complex, bespoke designs in minutes with a few clicks, drastically reducing the need for multiple in-person consultations.
Future-Proof Platform
The interfaces we built allow the OLVR team to easily update diamond inventory and add new product lines (like pendants) without developer intervention.
Confidence in Purchase
The real-time, photorealistic 3D rendering ensures a true "what you see is what you get" experience, building massive trust for a luxury purchase.
E-Commerce Mold Broken
We delivered a powerful, live-data custom configurator on the reliable Shopify platform, proving that complex, high-value retail can be done completely online.
"Working with Seubert was fantastic because they embraced innovation and welcomed suggestions for an improved web experience."
Vice President, Imaginarium
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Something Great
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