Your store is the only salesperson that never sleeps. It greets every customer, answers their questions, processes their cards, and follows up afterward. If it stumbles on mobile or chokes during a sale event, that’s revenue out the door.
We build e-commerce on Shopify, Adobe Commerce, and WooCommerce — from 30-SKU boutique stores to 5,000+ product B2B catalogs — that load fast, convert better, and survive every Black Friday without a Slack panic.
Start a ProjectMilkJar is a Calgary-born consumer brand with a loyal following and a catalog that keeps growing. They needed a storefront that could keep pace — fast, clean, and built to turn browsers into repeat customers.
We rebuilt the shopping experience end to end: product pages that sell, a checkout that stays out of the way, and a site that stays quick even when a launch sends traffic spiking.
Most stores have a traffic problem because they have a conversion problem first. We audit the funnel, fix the leaks, redesign what's costing you, and instrument what's working — so every paid dollar pulls more weight.
Most checkouts are designed for desktop and squeezed onto a phone. We build mobile-first, with thumb-friendly product pages, fast image loading, and a checkout that doesn't lose people on step three.
Klaviyo, ShipStation, Loop, Recharge, ERPs, 3PLs, custom OMS — we wire up the integrations your operations team needs, so inventory, orders, and customer data flow without anyone exporting CSVs at midnight.
Black Friday, holiday peaks, viral launches — your site has to scale up without warning. We harden infrastructure, pre-test against load spikes, and have a launch-day playbook so the busiest day of the year doesn't become the worst.
Real screens from online stores we've shipped — fast, considered, and alive on every device.
OLVR & MilkJar — designed & built by Rough Works.
Beautifully designed Shopify and Webflow stores tuned for product discovery, mobile checkout, and repeat purchase. From boutique brands to high-volume catalogs that need to feel premium.
Tiered pricing, quote requests, customer-specific catalogs, NET terms, ERP integration. We translate complex wholesale workflows into a buying experience that doesn't look like an internal tool.
When Shopify Plus + a theme isn't enough, we go headless — Hydrogen, Next.js Commerce, Storyfront — for storefronts that need full design and performance control.
Moving off Magento, Squarespace, BigCommerce, or a legacy custom build? Zero-downtime cutovers, full URL redirect mapping, preserved SEO, and a faster site on the other side.
PDP redesign, cart UX, upsell flows, post-purchase pages — we treat the store as a system and tune the parts that move the metric. Backed by analytics, not opinions.
LCP, INP, CLS — we obsess over the numbers Google obsesses over. Most stores we work on score in the top quartile for performance after launch, and stay there.
No pitch — just a quick look at whether we're the right studio for your store. Pick a time that works.
Shopify and Shopify Plus for most retail use cases — themes built from scratch or extended for performance and brand fit. Adobe Commerce (Magento) when complex catalog rules or B2B workflows demand it. WooCommerce when WordPress content velocity matters. Headless Hydrogen or Next.js Commerce for premium brands that need full control. Klaviyo, Recharge, Loop, Yotpo, Gorgias, ShipBob — we integrate the stack your team already runs on.
For most retail brands, Shopify is the right call. You graduate to Shopify Plus when GMV, complex checkout customization, or multi-storefront setups demand it. Adobe Commerce makes sense for highly customized B2B catalogs with intricate pricing rules. We help you make this call before you commit to a platform.
Yes. Migrations are one of our most common engagements. We do a full URL inventory, set up 301 redirects, preserve metadata, run a content + product mapping, and submit fresh sitemaps. The goal is a faster, better site without any drop in organic traffic.
Yes — this is a specialty. We build B2B portals on Shopify Plus, BigCommerce B2B Edition, and Adobe Commerce, with company accounts, tiered pricing, quote workflows, NET terms, and ERP integration.
6–12 weeks for most mid-size retail brands. A custom theme on top of an existing catalog can be faster; a full design + migration + integrations engagement runs longer. We scope the realistic timeline in week one and stick to it.
We audit image loading, lazy-load third-party scripts, optimize theme code, eliminate render-blocking resources, and use modern image formats. The result: faster stores, better ad performance, and a SEO bump from improved vitals.
